If you smoke, or used to smoke, you’ll know sometimes it is difficult going to live events where you aren’t allowed to have a puff.
And it’s no different at the football.
You’re forced to go without a ciggie for three to four hours while you enjoy the game, have a couple of beers and get some grub, because the vast majority of professional grounds in the UK don’t allow smoking one you get through the turnstiles.
At Stadia Solutions we like to look at the angles and unearth advertising opportunities that others may miss. And we think we’ve come up with a pretty good one…
If you’re a brand, product or service aimed at smokers or vapers, you’re probably after an audience more likely to smoke than the national average.
And what about if you could advertise to them when they cannot smoke?
Even better, what if they had their mobile phone on them which enables them to buy what you’re selling there and then or sign up to your stop-smoking campaign?
Well, that’s the football audience, their mindset and our environment isn’t it:
– Football fans are more likely to smoke than the national average
– None of our stadia allow smoking past the turnstiles
– All of our stadia have 3G/4G/WiFi coverage
You can choose whether to use our TV screens (perfect for running TV or Youtube ad content), washrooms posters (for one-on-one engagement) or concourse six sheet posters (great for social engagement as groups of fans gather before and after the game, as well as at half-time).
These alone must make us one of the best choices in Out Of Home (OOH) for vaping or smoking-related advertising.
But we can go even further than that:
If you’re a vaping advertiser, some of our 40+ clubs will entertain the idea of stocking products so you can turn your campaign in to the ultimate Direct Response campaign as the audience can buy and use products there and then.
One club has said they would even consider a branded vaping area on each concourse.
Some will let us provide branded ashtrays and brand up existing smoking areas to enable the most targeted smoking audience possible.
If nothing else, advertising at football clubs if a simple way to get smoking-related advertising in front of people who are more likely to smoke than the national average.
Add in everything else to do with the physical environment and the mindset of the smokers when they see our ad sites, and you could say our offering is, well, ‘smoking’… And you certainly won’t be the ‘butt’ of any advertising jokes… One could you say you will ‘light up’ your market share… Ok, I’ll stop.
If you would like to talk to us about our stadia matchday advertising opportunities, please feel free to get in touch with a member of the sales team on 020 7100 4545 or email firstname.lastname@example.org.