Focus On: Wolves & Molineux Stadium

Wolverhampton Wanderers – better known as Wolves, are an English club steeped in history. From humble beginnings formed by two pupils of St Luke’s Church School in Blakenhall to the ninth most successful Club in domestic English history with 13 major trophy wins.

They have earned some impressive club records in their 142 year history; Four time FA Cup winners, the first Club to have won all four professional English leagues, the only Club to have won all of the main domestic cup competitions (FA Cup, League Cup and Football League Trophy) and they are the first and only club to pass 100 goals for four consecutive seasons in the English Leagues.

Wolves famous gold and black club colours originate from the city’s motto ‘Out of darkness cometh light’ with gold and black representing light and dark respectively.

Molineux stadium has been home to Wolves since 1889 and was the first stadium built for use by a Football League club.

In the days before seating regulations, the ground could hold more than 60,000 spectators. It is now an all seater stadium with an official capacity of 32,050. It was one of the first British grounds to have floodlights installed and after a multi million pound renovation in the early 1990’s it was one of the biggest and most modern stadia in England at the time.

Stadia Solutions are the official concourse advertising partner and the official concourse television partner of Wolverhampton Wanderers FC. There is a total of 96 FanTV digital screens, 17 large format concourse posters and 82 A3 sized washroom poster panels. They have an average home game attendance this season of 30,107.

A fan quote taken directly from the Wolves website states ‘Every fortnight I become the best of friends with 28,000 people’. Which demonstrates perfectly that our advertising formats allow for reach of a predominantly male audience in their leisure time. They are deeply loyal to their club and others associated with it and have the time and means to engage with and remember brands situated in and around the stadium.

For more information on advertising opportunities with Wolves you can visit our website page on the club here or contact matthew.court@stadiasolutions.com or call 0207 100 45 45.

 

Stadia Solutions Weekend Report 20th Jan – 27th Jan 2019

This week saw us reach a total of 314,071 across the fixtures.

Our top five clubs for attendance this week are:

Celtic – 113,085

Norwich City – 26,844

Stoke City – 25,053

Crystal Palace – 19,491

Portsmouth – 19,378

We are now over half way through the 2018/2019 season and on average we are reaching over 280k of fans per week, 85% of which are male and all of which are attending football matches in their leisure time. Making us one of the most unique ways to target a male audience for advertisers.

 

Stadia Solutions Weekend Report 31st Dec – 6th Jan 2019

The first week of fixtures for 2019 has been a big one for our clubs. Many took part in the 3rd round of the FA Cup and we saw an attendance of 329,572 fans. Charlton Athletic are making an appearance in our top five this week thanks to two home games.

Our top five clubs for attendance this week are:

Cardiff City: 32,485

Wolves: 30,666

Charlton Athletic: 26,738

Stoke City: 23,912

Norwich City: 23,201

 

Stadia Solutions Weekend Report 23rd-30th December 2018

Happy New Year One and All.

We are kicking off 2019 with a bumper version of our weekly attendance report.

First up is w/c 17th Dec – 23rd Dec. We had a total attendance figure of 286,884 with a few of our bigger clubs hosting home games, including Celtic, Cardiff and Wolves.

Next up – the big one! The Christmas fixtures are in. We all know the period between Christmas and New Year is the busiest time in Football. This year we saw a whopping 589,299 fans visit our clubs with many of our clubs having two home fixtures between Christmas and New Year and Fans turning out in their thousands.

The highest attendances between Christmas and New Year were:

Sunderland – 79,327 (record breaking Boxing Day attendance for a league one team!)

Southampton – 63,035

Sheffield United – 56,358

Norwich City – 53,799

West Brom – 52,103

Sunderland Smash League One Attendance Records

Those of you that follow us will know, we send out a weekly report with attendance figures across all our clubs. As such we have been closely tracking Sunderland’s attendance figures and were already aware that their deeply loyal fan base are turning up in their droves to support them in League One

This has now been confirmed by the club with a press release announcing that Sunderland have had a record breaking number of fans purchase tickets for their Boxing Day fixture against Bradford City.

It just goes to show, whether top flight football or third tier and beyond, Football Fans are stalwarts and will show up week in, week out to support their team. Whilst at least 38,257 Sunderland fans head out on Boxing Day to cheer them on, so will many thousands of other football fans be doing the same thing at their chosen club.

We have advertising space at 35 stadiums nationally with various advertising options. Why not get your brand in front of these fans? Talk to them in their leisure time at the place they think of as a second home. We have unique touch points with fans and can create contextually relevant environments for advertisers.

Find out more about our Football advertising formats here to see what we could do for your business on a local or national level. If you’d like to know more, give us a call on 020 7100 4545 or email info@stadiasolutions.com

#wherebrandsmeetfans

Stadia Solutions Weekend Report 9th December 2018

Last week was the second round of the Checkatrade Trophy, meaning double fixtures for some of our clubs and a number of them progressing to the next round. Good news for our attendance figures but also good news for our advertisers, who receive all cup fixtures as additional value.

We had a total attendance of 384,958 fans across all our clubs – making it our third biggest of the season! 

Top 5 clubs for this week are:

Celtic – 58,457

West Brom – 47,462

Burnley – 40,238

Wolverhampton – 31,300

Cardiff City – 30,067

 

 

Stadia Solutions Weekend Report 25th November 2018

This week’s total attendance was 155,251 with many of our clubs playing away from home. This weekend see’s the start of the busiest month of the football season as we are fast approaching Christmas. We will also see the second round of the FA cup and the next round of the Checkatrade Trophy being played, adding some extra value for our advertisers with a few of our clubs playing at home for these rounds. This includes the latest addition to the Stadia Solutions family – Mansfield Town FC. They have kicked off their partnership with us with a Screwfix campaign running across all 60+ of their poster panels.

This weeks top five attendances are:

Wolves – 30,130

Stoke City – 24,291

Ipswich Town – 22,995

Watford – 20,540

Barnsley – 13,573

 

 

Stadia Solutions Weekend Report – 18th November 2018

England beating Croatia in the UEFA Nations League at the weekend means two things. One, a small amount of redemption after the World Cup in the summer. Two, our weekly attendance figures are on the slim side due to the international break.

This weeks total attendance tops out at 93,423. Notably, 11,988 of those attendances are a result of the latest round in The Checkatrade Trophy. Providing a nice amount of added value to our advertisers.

The top attendances this week are:

Sunderland: 30,727

Peterborough United: 10,153

Luton Town: 10,004

Notts County: 7,024

Bristol Rovers: 8,003

Focus On: Sunderland AFC & The Stadium of Light

With a capacity of 48,707 the Stadium of Light is the sixth biggest football ground in England. Making it Stadia Solutions second biggest ground overall (after Celtic). If that doesn’t make it worthy of its own blog post, I don’t know what does!

Given its name to reflect the strong coal mining history of the region, the stadium features a monument of a Davy lamp outside, to honour the miners of the Wearmouth Colliery, who for many years, carried with them a Davy lamp as part of their working lives.

The much-loved home of Sunderland AFC was completed in 1997 and replaced the club’s former home of Roker Park. The Stadium’s attendance record currently stands at 48,335, when Liverpool visited Wearside in April 2002. It is also a well-respected venue on the European music circuit and often hosts concerts for big name artists.

Our ad formats within the Stadium of Light include 200 A3 washroom posters and 40 large format concourse posters. For further information and the poster specs please click here.

With a successful run of history within top flight football, a period of bad luck/managers has seen Sunderland drop to the third tier at the end of last season.  However 2018/19 could be set to be a very successful season for Sunderland AFC after these back to back relegations in recent years.

Currently sitting in second place in the Football League One table, the ultimate goal of promotion to the championship will be at the forefront of the clubs mind as the race against Pompey for the top spot will really be on after Christmas. The Black Cats are also enjoying a lucrative involvement in the Checkatrade Trophy, where they are expected to qualify top of their group and they have just been drawn to play Walsall away in the second round of the FA Cup.

All of the tournament games played at the Stadium of Light are additional value to our advertisers as we only charge for guaranteed league game fixtures. So The Lads are providing plenty of added value to our customers this season.

We all know Football Fans are a loyal bunch and the average fan attendance of 30,068 so far this season is testament to this.

If you would like to discuss the possibility of your company advertising on either our A3 posters in washrooms or larger concourse six sheet posters at Sunderland AFC’s Stadium of Light (or any of our other grounds), please email us matthew.court@stadiasolutions.com or drop us a line on 020 7100 4545.

Stadia Solutions Weekend Report 11th November 2018

With the impending international break (and the controversial return of Wayne Rooney!) we will be seeing a much smaller attendance report at the start of next week. But first for last weekends fixtures and despite many of our clubs playing away from home we still reached a total of 216,518 fans over the remembrance weekend.

Our top five clubs for attendance last week were:

  1. Sheffield United – 30,261
  2. Cardiff City – 29,402
  3. Southampton – 28,153
  4. Crystal Palace – 25,685
  5. West Brom – 25,661

Stadia Solutions Weekly Report 3rd November 2018

Another week of fixtures done and dusted and somehow we are now in November! We had a fair amount fewer home games than the previous week but still a respectable attendance figure of 228,473 across the home fixtures.

This week’s top five clubs are:

  1. Celtic – 58,831
  2. Wolverhampton – 31,185
  3. Cardiff City – 30,877
  4. Stoke City – 24,553
  5. Ipswich Town – 15,129

 

Stadia Solutions Weekly Report 28th October 2018

This past weekend has seen our biggest attendance figure to date with a whopping 418,809 fans passing through our turnstiles. Many of our clubs had two home fixtures which contributed to the bumper week of attendance for our advertisers.

This week’s top five clubs for attendance are:

  1. Norwich City – 50,420
  2. Sheffield United – 48,892
  3. West Brom – 46,668
  4. Sunderland – 30,894
  5. Southampton – 30,736

Have a good week all!