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By Matthew Court – Head of Advertising Sales Divide and conquer – segmenting the football fan audience We like to think that we have a decent offering: a tightly defined audience of mainly men, mostly urban dwellers and definitely interested in the environment they see our posters and screens in. But we’re always thinking hard … Continue reading Targeting Affluent Audiences
By Patrick McCreanor – Client Partnership Manager Football was always my first love, I played as soon as I could walk like all boys in the area of London that I grew up in but after my hopes of a professional footballing career ended early, I had to tap into my other areas of expertise. … Continue reading My First 6 Weeks at Stadia Solutions
By Danielle Hill – Agency Sales Manager “Hello there. Hope you’re well. I wanted to get in touch with you about our offering at Stadia Solutions….” It’s at this point many Agency people switch off. Stadia? Football? “I don’t like football.” “Our brand has nothing to do with football.” Delete. We’ve lost them. Whilst we … Continue reading Thinking Outside of the Box
By Matthew Court, Head of Advertising Sales at Stadia Solutions Dwell, dwell, dwell*, we meet again. Welcome back to our hotly anticipated concluding post on our guide to dwell times. How good is our dwell time and how do we know we’ve got it? As we’ve covered before, we know exactly how many people are … Continue reading Get the Dwell out of Here!! – Part 2
By Matthew Court, Head of Advertising Sales at Stadia Solutions Yes, “get the dwell out of here” is what I hear a lot* when I start talking about dwell time with clients and agency partners. Some say I am a bit like a bat out of dwell**. Most say shut the dwell/hell up***. But I … Continue reading Get the Dwell out of Here!! – Part 1
By Richard Peters, Co-CEO, Stadia Solutions If you’re a smaller football club, you may be wondering how to make the most of your assets to generate revenue. Football clubs – whatever the size – have a bewildering amount of assets to sell, and maximising them is tricky. A fair market rate for every sponsorable asset … Continue reading Do you know what’s in your locker?
Wolverhampton Wanderers – better known as Wolves, are an English club steeped in history. From humble beginnings formed by two pupils of St Luke’s Church School in Blakenhall to the ninth most successful Club in domestic English history with 13 major trophy wins. They have earned some impressive club records in their 142 year history; … Continue reading Focus On: Wolves & Molineux Stadium
This week saw us reach a total of 314,071 across the fixtures. Our top five clubs for attendance this week are: Celtic – 113,085 Norwich City – 26,844 Stoke City – 25,053 Crystal Palace – 19,491 Portsmouth – 19,378 We are now over half way through the 2018/2019 season and on average we are reaching … Continue reading Stadia Solutions Weekend Report 20th Jan – 27th Jan 2019
Another week of fixtures done – far fewer home fixtures for our clubs this week and a total attendance figure of 229,636 Our top five clubs this week are: Stoke City – 38,847 Wolverhampton – 31,278 Southampton – 29,989 Norwich City – 25,932 Watford – 19,510
This week’s attendance report shows us that our clubs had a total of 321,742 fans attend the matches. The top five clubs for attendance this week are: Sunderland – 37,791 Cardiff City – 30,725 Celtic – 29,941 West Bromwich Albion – 26,544